The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through convenience and/or enhanced value to consumers.
The paper highlights key insights and examples that look at how companies are leveraging technology to deliver personalization, curation, and expertise to create a differentiated retail experience.
Published October 2018
[New report] Evolving The Next-Gen Male Retail Experience
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